you have 14 cleavers and only 14 attacks. none of your cleavers gets used more than once. The idea is to have your rare cleavers trigger each other and buff these ones (and save space), not to have so many common cleavers that do next to no damage.
for example, if you do:
C
C C K C
Q K J
C J
use the bottom jack cleaver and this formation will trigger 15 attacks for only 10 spaces, with both kings triggering twice and bottom jack triggering 3 times (so you can concentrate your buffs on the jack) with more kings and queens the chain quickly gets out of hand
e.g. with 4 kings stacked in a square pressing any king will trigger 9 times, same with 4 queens in a diamond