Interesting idea. It's unclear how the score is calculated so its hard to know what strategy to employ. In my second run through I seemed to get to a point where happiness was stuck at around 40% and my warriors stayed drunk and could battle forever. Only got a score of 100k for that run though.
Don't know what the apples did?
A little formatting on the numbers - like the score at the end, would be a help, and some kind of quide to see how good or bad your score was. I don't know if you ever played Civilizations? At the end of a run, you get a score and then its given a context based on famous leaders in history. Just having an idea of how big of a score you need to win would help.
I don't know if this was originally designed to run in a different resolution? I found the screen space wasn't well utlisied, with the "story" squashed in the bottom right, the statuses having loads up room up in the left and then just a load of blank space in the middle