Hey! Thank you for playing and for taking the time to comment!
The next demo and the final game will have a much more step-by-step progression with teaching you different moves, for this build and the prototype I wanted to show the full movement options of the game that you normally have to unlock one after another. So I can see how it is a bit too much an overwhelming at the start right now.
As for the goal: There are 10 red target blocks in the level that can be destroyed by using bow and arrow. (W key) If you manage to destroy all of them you get a little "Thank you for playing message". So far this is the only goal for this version. Sorry if this wasn't communcicated well enough!