For better or worse, I feel like most creators (especially in games, where the medium never really had a significant period of existence before it became hyper commercialised) are likely to object to the notion of those being mutually exclusive. That's mostly because there's a sense that you can't do the former and be sustainable without embracing the latter.
In my mind, that further highlights why there's value in some kind of distinction that helps normalise/signal making stuff without the intent to squeeze every sale possible out of it, but my perspectives rarely align with everybody else's (as we can see from other replies, many people are fixating on the word "artistic" rather than the concept itself).