The first thing that catches your eye is the lack of a specific direction for the game. Judging by the poster and menu it's a horror game, but when you turn on the game it feels fantasy and mystical. I think sticking with just one direction will help build a stronger foundation for your game. When I was trying to accomplish a game objective, I didn't understand what I needed to do or why I was doing it. Try to create a specific goal for the story and gameplay and build off of that, it will help make the narrative more consistent and strong. I also recommend not creating large open spaces without hints, it's easy to get lost in them and lose intuitiveness. The latter is very important, if the player doesn't understand his goal and where he needs to go - you are unlikely to be able to keep him for long.
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Thank you for your feedback!
This is meant as a surreal psychological horror rather than your everyday horror. It begins with a normal room (probably giving a mystical look) but once you go to the basement, you will start surreal experiences.
** SPOILERS AHEAD **
If you go through the entry of the washroom in the basement, the protagonist gets transported to a surreal white land where you have to find the TV and the tripod looking switch that can turn it on (surreal, again). Once you move past that area, you will start seeing more jumpscares and psychological twists.