And THAT'S how you get to reset your save file folks!
Alpha 0.1.0 64 bit
Playing on windows 10 64 bit
Started an "easy mode" file... ended up at day 8 or 9 starting with 40 ingots of copper and... by the end of the day... this happened... save file unplayable.
I'm theorizing of course... but... is like the game generates customers based on the amount of materials you've got