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On a customer level though, are most going to know what analog means? I'm mid 30's now, so it's a no brainer for me. But that's not necessarily a term that's thrown around in regular chat anymore. I'd worry that we're losing some of the customer base by calling it something people won't know and therefore won't click on. I think physical games would be ok if it was fleshed out and it had more of a prominent role on the front page with the rest of the digital content.

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I'm not sure physical games is any clearer than analog games. Physical games may seem misleading when most of these games are likely distributed as PDFs (and they may be played e.g. in an online chat), and I've seen analog games used elsewhere whereas I haven't seen physical games anywhere else.

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yep, that was my thought process to push for TTRPG (the tabletop part identifies as "something you play at the table" ), maybe "Tabletop + LARP" or use the "+" to identify as "there is more stuff related but we didn't knew how to categorize it".

It seems that there is no a super-easy answer (in certain light, this is good, this is a very diverse hobby even in outputs produced)

My vote would go toward Tabletop  because it has the broadest use -- there's even a Television show about "tabletop" games. Analog sounds cool, but it would be confusing to some. And Physical games sounds really weird to me.