In general? Because people often don't have a second player with them to help test while rating games lol. By definition, 100% of players are able to play single player (most people I know are one person), and only a fraction of players are able to play multiplayer.
So, with limited development time, it's best to focus on single player in a jam. But, adding in multiplayer as a bonus mode is definitely something I'd want to do down the line!