It's a way to promote the game mate so more people play upon release.
Alright then. Why not send it to big youtubers so that the game will have more hype? Literally an unknown small channel got the game and start posting stuff. what does a small channel like that gonna can do? can it bring hype to the game through its 10 subs? sending it to bigger youtuber would be better. Bigger audience, bigger hype.
devs should've just told them to post the early access content one day before the game release. Releasing it early when the game doesn't have a release date yet really make people lose interest in the game. Like you got youtubers posting "ALL BONNIE'S BAKERY DLC SECRETS!" on their title. Why would anyone play it when all the dlc secret is already out a few days, weeks before the game release?.