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I LOVE the look of this game. Super cool and retro. I was really confused about the gameplay, but other people seem to have gotten it, so it's prolly some context I'm missing. Very impressive how much there clearly is going on here, custom engine, etc. Maybe a tutorial mode down the road would help folks like me? 

You're not the only one getting confused =).  I've (I think?) greatly improved the initial hints/tips/etc to help with people getting stuck, you can check out the latest version here, (I'll put it live on Itch as soon as the rating period is over ^_^), I'd be curious to hear if you're able to figure it out in that case =).  Maybe the only (seemingly obvious to me ^_^) thing not explained is that you'll want to buy a bunch of trade goods in one town and sell them in another to make some money if you want to progress =).

ah I get it... I will check it out!