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(1 edit) (+1)

Dear leafo, will Itchio fire the purchase and download conversions to GA4 to measure the number and amount of purchase, and the number of download in the datalayer ?

Admin(+2)

I don’t see why not but I can’t say for sure until we start the code migration.

(1 edit) (+1)

Thanks ! I was wondering because the previous integration with GA3 (enhanced e-commerce) did not send the purchase set of data (amount, quantity, name etc) so no insights on revenue. But now in GA4, purchase is an event like any other events (download etc), it will be great to have those data in GA4 as GA4 is now video game friendly.