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The goal doesn’t always have to be “get a lot of people to make games for a game jam”. It could just be host a game jam for silly goofy game developers to find and make silly goofy games. Being in a game jam is kind of like volunteer work, you usually don’t get much in return but people still do it for all their own reasons (though volunteers are on a much higher level than a game developer).

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Well, yes, but in the jam's page it says something along the lines of "let's hope this one doesn't die like the recent ones", meaning that probably there weren't a lot of real submissions for them. Pretty sure it's also said directly by the host in one of the comments in the previous jams.

Either way getting a small channel to review the games submitted is not a bad idea imo, and it should help giving this jam the boost it needs.