This game is among top horror games in itch.io, can I ask how did you market your game?, and gathered an audience, cuz I wanna make a horror game but I don't seem to get the idea of getting downloads or clout. I thought might just ask a successful person to gather information for my game.
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Thanks a lot for playing. Marketing... it's pain in the ass(kinda). So for people to play your game, you will hear everywhere that you have to build audience and it's true. I frequently posted on twitter about game dev progress and that type of stuff(about my game), sometimes posted on reddit and that's it for my social media. Build a audience and post to people who like similar stuff as you(so like horror stuff and/or PSX style), gotta have a target audience. Interact with other devs on twitter comment and just honestly like and interact with stuff you like. Use proper #hastags like indiedev and similar(go look what type of hastags to use or use same as I use or other game devs), post everyweek on #screenshotsaturday or something like that and #followfriday theres that # for every day in week, and post with that hashtags and repost your tweet to other posts that give a space for you to share. Don't JUST market, cause people will tell that you only want to sell them something. You have to be genuine and yourself. When I published my game i sent a short and honest post/message to couple of game dev discords, posted on twitter, posted on every game dev subreddit that I am and that's it. I did messages first, published the game and then started just clicking post on everything. It might be a mess hope you will understand, here's a accouple of links that might be helpful:
https://www.reddit.com/r/gamedev/comments/v7sc9y/a_complete_twitter_guide_for_ne...https://www.reddit.com/r/gamedev/comments/22godl/stepbystep_guide_on_how_to_prom...
https://www.gamedeveloper.com/business/12-tips-to-improve-your-twitter-for-gamed...
That's basically what I did and do. Also just google, search on YouTube and find on reddit "How to promote a game" and you will find pretty good stuff, stuff that I watched and learned from.
Good luck :)