It was obvious that this stuff would happen when they announced about hiring ex-CEO of EA.
Anyone who's related to EA mangement or, ESPECIALLY CEO, SHOULD BE A BIG FUCKING RED FLAG in gaming industry at this point.
A game from EA, NFS Heat, actually lacks purchases for an EA game. There are like 4 total purchases, and they are all permanent. Maybe in the future unity will be fixed, and fix people's lives from them being in debt.