well shit, found the problem, the current CEO was CEO of EA according to Wikipedia
"John Riccitiello (/rɪkɪˈtɛloʊ/) is an American business executive who is chief executive officer (CEO) of Unity Technologies. Previously, he served as CEO, chief operating officer and president of Electronic Arts, and co-founded private equity firm Elevation Partners in 2004. Riccitiello has served on several company boards, including those of the Entertainment Software Association, the Entertainment Software Rating Board, the Haas School of Business and the USC School of Cinematic Arts."