There's no install button.
it's two files: One .EXE and another .PCK
You need to extract both of them to the same folder and execute the ,exe file. I hope this helps.
??? Threw Itchio client
Sorry for the huge delay.
Update: The issue was that I upload the files as labeled as executable, I changed their tags to "other" and this fixed the issue.
I was able to select the build and launch it. So I hope you guys can enjoy it now.