Does the choice given by the shopkeeper between the eye and the horn change anything important in the story?
*Technically* The eye is better because it can get you some skill in addition to the power of the horn... BUT you have to wait a long time, which means until then you're missing out on 10 power. As such, I think if you grab the horn for immediate power you could get an extra 'win' point for the Valvravn fight.