Hellooo, I tried the game again after your explanation and understood the gameplay a little better.
I think the flow threw me off at the beginning: after ending the day for the first time, all the shops closed again and it wasn't clear that I had to speak with the guy with the flower to unlock them again and do another run. I thought it was like "a second day" and I couldn't understand why all the shops were closed :D
I'll raise my votes for fairness, but I suggest focusing on making the flow clearer in future iterations ^^
Keep working on it, the idea is promising :)))