Google Analytics Universal Analytics (UA) is shutting down. As a result, itch.io is transitioning to Google Analytics 4 (GA4).

• You now have the ability to add GA4 measurement IDs to your pages, both on an account-wide basis and for individual projects.
  • See https://itch.io/user/settings/analytics for account wide third-party analytics settings
  • We’ve added a new page to your project’s dashboard under Interact where you can access third-party analytics settings for individual projects (previously this was located on the bottom of your project’s analytics page)
• GA4 measurement IDs are not currently active. However, you can add them in advance to prepare for the migration. They are now active
• itch.io will support only one version of Google Analytics at a time. Upon our code migration to GA4, we’ll exclusively use the GA4 embed code and measurement IDs.
  • The migration will take place in early July, 2023 Migration is Live. UA is no longer available
• After the migration, any remaining Google Analytics UA properties will no longer be embedded into your pages. If you haven’t updated your account settings then you will no longer receive analytics.
• To prevent any gaps in analytics, add your GA4 measurement ID now so it’s ready when we migrate.

If you have any questions about the migration, feel free to reply here.

Hello,

Sorry for the delay everyone. GA is now fully migrated to GA4 for all accounts. Tell me if you are encountering any issues.

Thanks

Thanks for this! I've updated, and can see analytics data in my GA4 profile already. 

For anyone who needs some help (because it didn't seem obvious to me), you can get the Measurement ID in the "Data Streams" section of the GA4 property. 

Any updates on migration? We are a couple of weeks into August, and I still haven’t migrated over…

Any news ?

Thank you for making this so easy to set up ❤️