I should have paid more attention (caveat emptor, a they say). This is version 0.9 There is little use of colour and no illustrations. 
 There are mentions of 'later versions' and content to be added, but this is very bare bones. I paid the $9, not realising that this would get me 38 pages of text!
I am disappointed, but hopeful that version 0.9 will be updated. Or maybe an option to off-set the cost against the final PDF?

However, for all that, the game is intriguing: Most decisions, choices, occurrences, and outcomes are decided by the player, without the randomness of dice.
So this feels like less of a game. more of a thought experiment, that might fit well at a creative writing workshop.
Having said that, the number of choices for character creation gives 87,333,120 combinations, so I wont be running out any time soon.