This is the main page of results if I simply filter to "Top Free, Games, for Web"

How can I find anything when the site is bogged down with NSFW visual novels. I just want to FILTER OUT ADULT CONTENT.
This is a one day add, at most.

To not provide this massively requested feature, is only a detriment to your own platform, and is alienating a lot of the audience.
We just want to come play a quick game on our lunch break, but the store looks like this.. Can't even find anything..

Let us exclude tags, and everyone is happy?

You can filter out explicit content globally for your account by changing the setting on you user settings page here: https://itch.io/user/settings, toggle the Show content marked as adult in search & browse option

Alternatively, on any browse page page you can append /sfw to the URL and it will exclude any pages that are classified as NSFW.