very very hard games seem to go viral (e.g. dark souls, the worlds hardest game)
horror games with jumpscares (e.g. fnaf, amnesia)
multiplayer games (e.g. fall guys, recently helldivers 2)
remakes of casual games that gone viral previously (e.g. flappy bird - before that helicopter game)

there are probably many more examples - pretty much anything that can be used for livestream content 🤔
overall it seems to me you need a different kind of skillset for making a viral game than just developing a good game
like there is more to it than just working hard .. seems beyond graphics and content too .. maybe it's just luck? 🤔
anyway I wouldn't be able to tell you what it is - I make the mistake that I make games that I want to play with
and in my games people usually get stuck on the tutorial level among other shenanigans 😓

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