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Should I buy ads from bloggers to promote the game? Or is it a little effective?

A topic by JPStudio created Dec 19, 2019 Views: 801 Replies: 1
Viewing posts 1 to 3

Hello!

I recently finished my game (I have been doing it for more than 1.5 years), and therefore, after the release of the game, it does not have much interest, since there are no reviews or comments. My question is, is it worth buying ads from bloggers or is it a waste of money. Thanks in advance!
Here is my game: https://jpstudiooo.itch.io/outofzone

Admin moved this topic to General Development

Start by seeing what you can do for free - a good thing to begin with is emailing or submitting your game to indie review sites, most of them have a 'Contact Us' section or a webform where you can give them details of your game. If they review or feature your game then that's a whole bunch of people that will see your work and may go and play it. Also sign up with sites that will give you additional visibility online - for example we use http://www.indiegamelaunchpad.io/ and they tweet a link for a different game out to their 12k Twitter followers every hour.

In terms of paying for advertising; we've always been told to use Facebook's targeting tools which are apparently really easy. You'd need to make sure the maths made sense for you though - there's some info here on how much you'd likely be spending to get a user to pay for you game: https://www.bluecorona.com/blog/how-much-facebook-advertising-costs

Good luck!