While I was on my second run, I thought "Why am I not just starting at the sign?" With some thought I get that the idea is to build vibe and give a little more playtime, but I think the walk could have been left out altogether. Move the sign closer to the town, and spawn the player within visual range of the sign. That way there's no "what should I be doing?" for a new player, but immediate direction: "oh, a sign...where does that point me? Oh, a town ahead, ok." and off they go.
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Yeah I appreciate the feedback on this one for sure. On initial playthrough, the goal was definitely to build atmosphere with the lengthy walk - I think it turned out slightly too long for my and most people's taste. On performing any ending it should have definitely spawned at a checkpoint of some sort!