ok, we are creating several products from AA games to assets. Despite we just started I see there is more traffic in other periods than during the sale, that's why I thought, that's strange. I mean, just in my opinion, Itch should help any sales period to show content on sale more... but of course this is just my opinion :)
Viewing post in Sale has not visibility!
Well, however one looks at it, there are 7700/64000 assets are on sale right now. And only 2200/1050000 games are on sale.
Any addiational attention to a project is much higher for a game, than it is for assets, because of a sale. And if the sorting is popularity based, you need to be known and popular to benefit from this. Or be already on collections so people looking for items on sale on their collections will be reminded of your projects.