Thank you, this is exactly what I was missing!
"{shader=HollowGlow:u__glow_color=#0000BB}" ended up being the solution. I'm so happy about how flexible these shaders are. Thank you again!
Yep, that should cover it!
I need to write up something to help people make variable shor thands for their customizations. Transforms are a great vehicle for that for displayable shaders but there's not a documented equal for text shaders yet.