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My first jam too. 

I think I learned more from other people's games than mine.

The importance of color palette. This is huge. Can make or break a game. I knew this was important but the jam showed me how much. 

Also, difficulty. A game too easy is boring, but it's better to lean towards the easier side. It's hard to have good pacing in a game and the worst thing is an unfair stage. I have a level which I thought is too easy so I added more hazards, which made a lot of people to feel frustrated with this specific level. But, had it been too easy, people won't feel something special. And it's better to have a neutral level than a frustrating one. 

Oh good point!
Specially with the lack of time it is difficult to design your levels balanced!

Balance difficulty and making people understand how to play your game, is usually some of the greatest issues with jam games. I will always recommend making the game relative easy, even though I don't always follow this rule. I will in general also say that when I feel a jam game is too easy, it's usually because the gameplay idea is a bit too simple.