For the theme, I applied it so that things that are commonly connected to "failure" such as hitting spikes, jumping in lava, and getting shot at are now methods of trying to escape as far as possible. Also, I kind of changed "winning" and "losing", since there is no strict definition of "losing" (even if you stay at the same place for the entire level, the game won't say you lost). But I suppose that is more of a nature of arcade-like games than changing "winning" and "losing".
Thank you for your response and question!