Thanks, and sorry. Apparently a lot of people found it confusing. I'm gonna quote myself here:
"The love meter goes up when you collect salsa (cuz ur like doing this errand for nacho lady) but this decreases your morale (because it's a truly demeaning task. I mean - the salsa looks like poo) To regain morale you interact with cousin Junior, and you gain love faster than regaining morale."
I sorta rushed the development in the beginning and when I got a working prototype I just submitted. I will surely manage my time in future jams.. Thanks for playing!