Definitely creepy horror, like a "fancier" style of Five nights at Freddy's haha. Gameplay-wise, I dont know why but it makes me think of a 2d style point and click horror game like Fran Bow. Atmosphere-wise, I think of that fairy tale section in Witcher 3 : Blood and Wine, but even more twisted and dark.
Man, I went all over the place with this XD. But, I hope it helped.