Ingenious concept that was quite nicely executed. I was supposed to go to bed but felt compelled to complete this addicting game.
As a fan of rogue-likes, I think it would have been more effective to throw the player right in and have them wander around a bit for the first round. Then after they become curious as to what is going on and die, getting that story and giving them a chance to interact with some nps. Starting with a tutorial and reading a lot is too slow a start for such intuitive gameplay.
For the jam, gameplay loop could have been a little tighter. I think a few too many rounds of walking went by. But super cool overall, and a great pitch for you plugins which I will be checking out for sure!