Apologies, let me clarify.
- Spoilers follow -
The player character's "Oh no, I don't want that!" veneer is paper-thin and manufactured by the people holding them captive. It exists to keep them compliant, but interesting. There's a scene in the demo where you're told this, more or less. It's how the PC can go from "Oh no! I hate this!" to willingly bad-ending on a dime. It's part of their conditioning, and not entirely within their control.