Kind of like a typing game, but dice.
I worked out this system: I keep the die with one on bottom, six on top, and anything in between I just spin around. At the end, I just don't have the reaction time to keep up, but it gets me a distance I'm happy with.
One nit: The "restart" button should not be the same button I'm selecting dice with. I didn't get to see my high score because I was trying to get just one more match and hit spacebar a few frames too late and it just started a new game.