Its an interesting game. I like the creativity. I reminds me of paper's please. I'm not sure how it fits the theme of the jam.
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The idea was that this fits the theme on more of a thematic level than a mechanic one. It does incorporate randomness in whether or not the customers complete their actions that the player is able to effect the odds of through game play, however I would say it mainly fits into the theme in that it is a conversation on what chance on luck and risk mean in a given social context.