Marketing is key and word of mouth is often what works best.
You'll get downloads and views if someone notices your game among the absolute pile of games coming out. I'm a gamer and even I get completely overwhelmed at the small handful of indie projects/studios that I support, so imagine a non-enthusiast or casual person just following a content creator.
Too many games and not enough time to play them, even the AMAZING ones. I've ended up having to severely limit what I would play and just only stick to the genres/types I know I'd like. It sucks :(
In the NES days, it was always a mystery as to how the game would look or play or be like. We only had the cartridge artwork to go by, maybe a black & white manual if we were lucky (sadly Nintendo the morons sued to prevent them from making copies of manuals anymore so very few are still around now; they actually tried to sue to prevent rentals altogether but lost that fight thankfully). Weirdly enough they'd later make a deal with BlockBuster (USA) to do a promotion for Judge Dredd (on Sega Genesis/MegaDrive) and Donkey Kong Country for some 'pro gamer' tournament or other in the 90s. I was a dummy and tried the DKC one even though I didn't own a SNES. Just loved the game =D
That's the way it works though; people will be hesitant to do visual novels if they aren't already into them (and/or horror games) because trying something new means LESS time on other stuff.
Some suggestions if you happen to read this:
-GAME TRAILER = give me 30 seconds or less why to play YOUR game instead of others; no excuses; show us the best stuff and leave us more to want to download it for more!
-Promo = make meaningful connections with content creators that regularly make videos (e-mail ain't gonna cut it dear, sry to say) via Discord or YT business mail contact or otherwise. Subject line is the key or they will throw it in the trash with the 1000+ other indie devs doing the same thing. 'Horror Indie Game (PC) come get scared!' might be something that catches their eye (or not). Individualize the actual email as in you know what kind of creator they are and that takes time/effort; hanging on their discord and looking through posts/videos can also give you a shorter easier way to digest the type of creator they are. Aim for ones that like the games you make (aka visual novels and/or horror games).
-Followup = you're kinda horrible at this but it is understandable; follow up on conversations and messages if you message someone and they respond cause being 'ghosted' for 2+ weeks (or months) feels like you don't care about their response; e-mail is terrible for this so use that fancy Discord you got :P
Matrix also works although Discord is more popular at the moment; use both! Get a Twitter and use that **exclusively** only to tweet about you and your games and NOTHING else (srsly dont get caught up in the stupid people there). Get a FB and do the same. If you are unable or unwilling to do this then you will find yourself wondering why you still get no attention.
Attention is earned, not given. Use this time with your one-armed firepower to do the best you possibly can now that you're forced against your will to take a break and stop gamedev for a bit. Use it for other endeavors although be sure to take frequent hydration and other breaks (5 mins every hour is recommended at a minimum). Set a timer if you forget. You have a phone, don't you? :P