I was already having some fun just by seeking the tentacle around but it really got hooked once you interact with the first picture. The memory mechanic and its puzzles are really interesting . I just felt it could be possible to drop boxes anywhere as sometimes I wanted to make a memory but was holding the box and had to reset the whole level. Visiting 'outside memories' looks awesome and also helped to get me engaged to continue the puzzles, however, the narrative lacks novelty kinda fast so I just continue to beat the puzzles (which is not big deal as that's a jam!). Overall, good job!
PS: it worth to mention that I almost quit the game without noticing you have to interact with the kitchen cabinet in the beginning, instead, I was trying to interact with the coffee mug and wandering around for a while. Maybe more people can feel lost in the beginning due to that.