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Is it working? Do you even get information where your traffic is coming from?   I had a quick look. You have nearly 20 times the followers on Twitter  compared to itch. Is there spillover from twitter or is your twiter just moderatly popular on its own?  As for your yt,   sorry, I did not watch your video, I just wanted to know the viewer count, and lets just say,  I do not believe that you get traffic on your game from youtube, but that it is   the other way round.

I had a look at twitter and itch followers on a rising indie star (>1k followers). They have doubl the followers on itch compared to their twitter. But since they are on steam as well, hard to tell, where the traffic is coming from. I guess their twitter is getting followers from game followers and not the other way round.

Or to rephrase some.Are you really promoting your games on twitter and yt, or do you exist there for people already knowing your game and searching for more information? In my opinion it is not really possibly (or rather allowed) to promote on most social media. Sure you can link to your game in your own posts, but who reads thos ? And linking to your game on other people's post is considered spamming in most cases.

Oof, that is a detailed look into what I’ve got going on. I admit, my social media presence isn’t exactly “focused”, but I have my analytics, and both Twitter and YouTube have added traffic to my Itch.io page. Granted, part of that is, before Elon took hold of Twitter, I did use the promote feature, which got my stuff to a decent number of people for a relative pittance per tweet.

The reason, I believe, that that hasn’t translated into followers on my itch is that I post more information on my other platforms as opposed to here, this just isn’t the place I tend to be most of the time as of yet.

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Oh, I am not on twitter, nothing to do with Musk. I just look at numbers and guess a lot. The one dev I looked at had like 5k followers on itch and 2k on twitter. But another one i just looked at had 60k on twitter and only 10k on itch. But that latter is at it for 5 years.

What they have in common besides the obvious success, is that they have not only a demo version, but they both even have playable web version of their game.

It makes access to a game just so much easer it you do not put hurdles for the player. No download required, no paywall. They do sell the full version , it is not donation ware.