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Just released my first demo - what kind of data should I expect?

A topic by MyIndieDemo created Apr 21, 2022 Views: 266 Replies: 4
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Hi guys! I just released my first demo on itch.io, and I'm not sure how well it's doing in terms of data. Would be great if you could shed some light on what I should expect, and what is good/bad data.

For example, how many impressions should I expect for 7 days after release? Using funnel analytics, what kind of ratio should I expect for each step of the impression-view-download-comment/rating? What's a good range for CTR?

I know data might vary a lot depending on factors like the product itself or promotion, but would be nice to have some benchmark or examples to look at when trying to comb through my data. Thanks a lot for any help!

Moderator

But there is no yardstick to measure by, since every game is different, and so is every creator. Someone who already has a following and/or a strong presence online is going to do a lot better than someone who's just starting out. Besides, what do you measure against? What are your goals?

Makes total sense! 

I set a goal for 100 downloads. That was pretty random though as I didn't have data to measure against

Moderator

100 downloads in a week is definitely out of my league. Good luck!

(1 edit)

Thank you! I'll try posting on social media to get some more attention :)

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