So this is what happened to me publishing my first game.
I just released a game called neverblink, and I post it on itch.io and gameJolt. Its a free game for a university project.
I always thoot that itch.io was a much bigger store, so when I started sharing links everywhere I shared my itch.io page. Was a lot of work and spam for actually getting near 850 downloads.
But here is the thing, in gameJolt, only in a few days had more visibility, more downloads, more feedback, more followers and more video reviews.
I kind of regret about putting all this effort on itch.io, When I stopped publishing and spamming everywhere the popularity went from top 10 to 0 suddenly, while in gameJolt just posting the game the things went and still going much better.
Have a good day :D