So, what should the first push look like? I mean, if a channel name is a name for a downloadable item but it's also required for butler to push.. How do you create a channel name? Is channel name the right word to describe type of downloadable asset? Or maybe I misunderstood..

[EDIT]

Now it makes sense.. First push succesfully done! So, "channel name" means type of item/asset in your package (repository) So, you're not maintaining a single project but several assets inside a project. This enables people to msintain a project that has executables, soundtrack and other project file types. Maybe it's just me but I didn't realize "channel name" (makes me smile, that one. Channel name, really? I'd love to see the discussion board that came up with naming convention xD) refers to the dropdown list that you use to define the type of your asset on the upload form. I'll refer to "channel name" as "type" from now on..

So, pushing to soundtrack "type" creates a zip file of all the files pushed. The types are: soundtrack, source-code, book, video, documentation, mod, 'graphical-assets', 'audio-assets' and 'other' if the type is an executable the types are prefixed 'win' or 'windows', 'mac' or 'osx', 'linux' or'android' for each platform respectively https://itch.io/docs/butler/pushing.html#channel-names 

I think, the thing that misled me, was the term "channel name" - if it was asset type, I think I would have got it. Though the commandline tool could refer to this "channel name" page as the channel naming convention is set to these keywords and it's not something that you, yourself create - as I initially thought.

Thanks to leafo for taking the time to help me with my dumb questions :D

Aron (iamoneabe)