For a very niche gamejam, and as a Dev with no real social media presence (I have like sub 20 twitter followers lolz), I'm surprised at those stats. Tbh I didn't expect more than 20 views/plays! ( I also did some reddit, but didn't get any click throughs - my reddit-fu is bad).
Most of my hits come from itch.io directly - through the front page/popular & new and for people looking at some of the tags I have (including Xmas, cyberpunk, interactive fiction). Some come from people playing my other more popular game (Mazeborn). And a few from ifdb.com.
I think the Xmas theme and the cyberpunk theme timing have contributed to the overperfomance, although I don't really know if it's an overperfomance unless other jam submitters share their stats (and how much social media they've pushed this on!).
I think overall though, given some of the questions I've had, more people are discovering Adventuron (and text adventures) through this, and that can't be a bad thing.