Is there a desirable platform? Should I build for WebGL? Android? Windows?
If you want more people to play your game, do a WebGL build, the ease of access will get you far more players and reviews than a version which needs to be downloaded.
You aren't limited to a single platform, though! You can put out WebGL and Android/Windows/Mac/Linux and so on, if you're confident the game will run well in all versions.