Having it in html5 build also helps a lot as many people ( at least me personally ) would be more comfortable with playing a web game than installing a new game from an unknown publisher on my computer, especially here on itch.
This is of critical importance. I think this is what makes the biggest difference between Itch and Steam. People are absolutely terrified of malware, and I think this goes double for the kind of people that play horror games.
I understand that it's a huge worry to just randomly download games where you don't actually know what they have put inside of it but at the same time I feel like paying $100 to upload it to steam would be useless especially if I don't have a small community to share it to in the first place. Yeah I might get a couple people play it on steam but then it'll just be another game added to the steam list which no one plays due to not being known. Unless if I'm completely wrong and people actually search for new releases but never In my time on steam have I searched for a new game to come out (unless if its by a popular name such as Sons of the forest or cities skylines 2 etc)
