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Does this mean if you make cards for the game that depict things such as a frog, lemon, and wheelbarrow, those don't count towards the 12 word limit if it does not contain words on them? Or are the three hypothetical examples interpreted as picture symbols such that they each count as 1? I might be overthinking this, I was reading the rules over again but wanted to ask just to be sure

(+1)

I don't want to place too many restrictions.  As long as your core rules is within 12-words, you can make your own Dixit cards.