Thank you! For a post jam version to help with the getting lost problem, I was planning on adding some variation to the textures... just to help a little bit.
So, for having her show up, I just had it so when the match is burned out (after 13 seconds I believe) the the screen goes black. And then I would have a variable count down... depending on the time left variable, the woman's frames would cycle. When you strike a match, that variable would still be where it was. So essentially is just a timer that counts down. When it hits 0, the jump scare scene is run. I hope that makes sense! I'm always willing to share my secrets! :)