There are currently LARPs for sale on itch.io (and not just ones by me). And there are tons of LARPs for sale on other websites.
There are also board and card games on itch.io, so I feel like TTRPG is not a great umbrella category.
On a customer level though, are most going to know what analog means? I'm mid 30's now, so it's a no brainer for me. But that's not necessarily a term that's thrown around in regular chat anymore. I'd worry that we're losing some of the customer base by calling it something people won't know and therefore won't click on. I think physical games would be ok if it was fleshed out and it had more of a prominent role on the front page with the rest of the digital content.
yep, that was my thought process to push for TTRPG (the tabletop part identifies as "something you play at the table" ), maybe "Tabletop + LARP" or use the "+" to identify as "there is more stuff related but we didn't knew how to categorize it".
It seems that there is no a super-easy answer (in certain light, this is good, this is a very diverse hobby even in outputs produced)