Thanks for playing!
The controls take some getting used to, yes. It's a sandbox type of game so there are no real levels. You can build with what's available, or build to collect carrots and use those to expand your game area or buy new pieces for building. It's all up to you and what you enjoy the most :) me personally I like to play it most as a light puzzle, to figure out a build to get all the carrots in one roll. But I had friends telling me they just wanted to make something big. Just have fun! :)